About Massimo & Lella Vignelli
Lella (1934-2016) and Massimo (1931-2014) Vignelli were Italian designers whose careers flourished predominantly in the United States, leaving an impact on graphic and product design history. Massimo co-founded Unimark International, a renowned studio with a global presence, instrumental in shaping iconic visual identities throughout the 20th century. Together, Massimo and Lella spearheaded monumental projects for Unimark, including the iconic New York subway map and signage, along with corporate identities for major American entities like American Airlines and Ford.
In 1971, they established Vignelli Associates studio in New York where they showcased their elegant style characterized by structural purity, while also strengthening connections with Italy and Europe through projects like branding for brands such as Lancia and Ducati. Their impact extended to furniture design, with Knoll as their primary client, where they not only shaped the visual identity but also designed products. Additionally, they collaborated with revered Italian brands like Acerbis, Poltronova, Arteluce and Casigliani, expanding their creative footprint across borders.